'Superhero' 'Future Scientist' 'I'm the boss' and 'Mummy's little explorer'
'Cute as can be' 'Unicorns and Sparkles' 'Daddy's little princess' and 'I'm purrrfect'
So I just wanted to let you all know, that girls are pretty, pink and should be encouraged to stay this way 24/7. They should only like unicorns, sparkles and Disney princesses. Oh and of course they can do the whole emotions thing too. How lucky!!
And boys are strong, adventurous and brave. They should aspire to be scientists, builders, explorers or superheroes and should never be subjected to pastels or pinky purple shades (don't be ridiculous!!!). Boys should be encouraged to play rock guitars and never mention emotions (ugh who do they think they are?!)
Well this is what our clothes shops, supermarkets, media and advertising our telling us as a nation.
When I take my 7 year old sister into a shop the first thing she wants to look at is either the toys (if they have any) or the clothes. She gets excited looking at all the different characters and pictures and funny phrases she can find.
But it struck me, that my 7 year old sister, an outgoing, fun loving young girl who loves playing, dancing, getting messy and climbing trees always walks to a pink and fluffy ‘girls section’ in the clothing aisles. Don’t get me wrong, my sister is all down for sparkly unicorns every now and again, but she also loves sloths and monkeys, she also loves star wars and green and blue and orange and brown and red. She doesn’t want to be covered in glittery unicorns all the time.
This got me thinking, I have 2 younger brothers and a younger sister. My siblings all manage to hold conversations about things that aren’t unicorns and superheroes. They all manage (just about!!) to watch TV programmes and films that provide a shared enjoyment. They love animal programmes, Harry Potter and childrens documentaries about hospitals, their bodies and science. So why are my brothers then sent down (by society) one aisle to an array of colourful clothing options with slogans such as ‘future scientist’ and ‘cool dude’ yet my sister is sent down a frilly, pink filled glitter explosion of an aisle with ‘smile beautiful’ and ‘future mermaid’ as her options.
From a big sister’s point of view this makes no sense… like, seriously?! So we (society) are telling girls to smile and be beautiful but not boys? We splash the words ‘love’ accross girls tshirts in varius differnt languages, but can boys not be allowed to express emotions such as this? We teach boys that they ca be ‘cool’ and grow up to be future scientists, artists, rockstarts, zookeepers (you name it) but girls can be mermaids right?
Girls can be cute, smiling uncorn obsessed children who wear frilly and fitted clothing, and boys can be practically anything they want as long as it shows no emotion, with loose fitting clothing for comfort. Is this what we are telling them?
Surely this is not ok?
So to highlight this I’m starting a series called:
Showing the Finger to Fashion.
When I happen to be in clothes stores and stumble accross a sexist, unfair or stereotypical item of clothing (mostly childrens) I will be ‘showing them the finger’ and posting on here for you to see.
Now check out this video to see what this young girl has to say about this topic, and look out for my ‘Showing the Finger to Fashion’ photos 🙂
And apologies for the swearing reference and swearing to come, if you don’t like it then I suggest not following this series (that would be a shame though 🙁 …)